I’m proud to announce the handsome new Dolby.com site launched this week. Nurun provided strategy, design, and front-end engineering for this project in close partnership with the great folks at Dolby Labs. The site showcases Dolby’s updated brand identity, with its modern typeface and rich color motifs set against an inky, cinematic backdrop. My web team built the fully responsive site to “flex” in between smartphone, tablet, and desktop breakpoints, so it looks terrific on any device. I particularly like how we sugared the pages with subtle animations and transition effects, bringing a touch of movie magic to the new site.
Helping Launch Dolby's Next Chapter
Dolby Labs is an elder statesman among San Francisco’s current crop of here-today, acquired-tomorrow tech companies. Ray Dolby revolutionized stereo sound in the 1960s. In the five decades since, his firm has spearheaded innovation in audio and video technology used by the entertainment industry. Not resting on their heels, Dolby Labs approached Nurun with exciting plans for the company’s future. As part of bringing their vision to life, Dolby wanted a completely new online presence to engage more directly with consumers, while remaining true to their core audience of industry professionals.
As with most of our responsive web projects, we organized the UX and code as a system of design elements composed into modules. We delivered Dolby a comprehensive library of flexible UI components and a metasite that catalogs the system for future reuse. Under the hood, the front-end stack is our typical collection of modern libraries and tooling: Grunt, SASS, Jade, Compass, Bootstrap, jQuery, Require, Enquire, Underscore and Handlebars.
In addition to the core UI system, Nurun also created a bespoke marketing experience specifically to educate moviegoers on Atmos, Dolby’s newest theater technology. Atmos surrounds the audience with speakers, allowing audio engineers to articulate sounds effects in 3D space. We were treated to a mind-blowing demo in their private theater and I've been hooked ever since. If you haven’t already, I urge you to find an Atmos theater and experience it for yourself. As luck would have it, we built an excellent theater locator to help you pinpoint the nearest movieplex with Atmos sound. It’s particularly nice on mobile, so be sure check it out on your phone as well.